“Habit” Dominates Shopping Behavior

As much as 90% of in-store shopping behavior is driven by the shopper’s subconscious mind and is the result of “habit”   Accelerated Merchandising™ focuses on bringing merchandise to the shopper, consistent with their habitual journey.

 

Merchants who clutter their store with excessive signage, too many smallish displays and collateral in-store advertising with detailed messages are not effectively communicating to the shopper, who is looking for very simple buying cues along their shopping trip,

These cues can come in the form of easily recognizable colors, packaging, and simple messaging.  Accelerated Merchandising™ provides the guidance for the right buying cues, in the right place in the store.  The result is fuller baskets and satisfied shoppers

 

 

 

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