Merchandise to the Dominant Shopping Path

In nearly every physical retail store, shoppers migrate to a repeatable traffic pattern, thus creating a Dominant Path.

Once the Dominant Path is determined, Accelerated Merchandising™ will provide an empirical platform from which to merchandise around this traffic pattern.

Leveraging the Dominant Path successfully will increase the performance of cross merchandising, secondary display, and other “sales events” on or near the path.

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