Shopper’s Time in the Store is Inelastic, but the Dollars They Spend are Not

Much to the dismay of most retailers, shoppers have an internal clock that limits the amount of time they spend on any one shopping trip.  However, during that time, the amount of money they spend is largely up to the retailer.

 

 

Accelerated Merchandising™ is all about making affordable, often subtle changes to the retailer’s approach to in-store merchandising, all designed from shopper marketing insights that will drive sales from existing shoppers and make the store more inviting for new customers.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *