While most retailers and brands measure performance through sales activity, true in-store performance evaluation is significantly enhanced by the ability to add the dimensions of time and space.
With time and space in the mix, it is possible to contextualize shopper behavior in terms of how efficiently and effectively they are traversing the store. This powerful combination of metrics also enables the measure of shoppers interacting with selling opportunities at the shelf and on end cap. In addition Accelerated Merchandising™ will identifying where in the store shoppers are buying more intensively whether it be on the Dominant Path, or in other parts of the physical store. Leveraging this new dimension of shopper marketing data provides retailers and their brand partners a competitive edge and increased sales!