Herb Sorensen

Ph.D, Founder, Shopper Scientist
Herb Sorensen photo cropped-whitebackgroundScientific Advisor, Kantar Research, Retail and Shopper Practice
  • Adjunct Senior Research Fellow, Ehrenburg-Bass Institute for Marketing Science, University of South Australia
  • Parlin Award Winner, 2013, American Marketing Association
  • Author of “Inside the Mind of the Shopper

For more information about “Inside the Mind of the Shopper” and a linkinside the mind to purchase…..click on book icon.




Mark Heckman

CEO, Retail Applications
Mark has a deep retailing background with companies such as Randalls Tom Thumb and Marsh Supermarkets.  He has also led the retail marketing efforts at Valassis and Marc Advertising.  Other background includes:
  • Who’s Who in Shopper Marketing, 2010-2012

  • Chairman and Member of the Food Marketing Institute’s (FMI) Consumer Research
  • Senior Analyst of the Marsh Super Study (Supermarket Category Management Macro Study)

Donald Hoffman

Chief Strategy Officer  
Don leverages his experience at Accelerated Merchandising as the long-standing Principal of The Crest Company, a management advisory firm which provides customized consulting services to companies looking for advice in business strategy and operational efficiency.

His professional association with Sorensen Associates began in 1994, and he subsequently represented the company in their sale to TNS/Kantar in 2006.  He serves Accelerated Merchandising in all matters of strategic positioning and business planning.

Peter Wilson

Chief Implementation Officer
Peter brings 25 years of retail marketing experience to Accelerated Merchandising, borne out of research and strategy projects conducted in Sub-Saharan Africa and Asia Pacific regions.


Peter has worked with leading retailers and brands, worldwide and currently serves on the Executive Committee for POPAI (The Global Association For Marketing At Retail) in Australia and New Zealand.