Herb Sorensen and Mark Heckman provide thought leadership and deep experience in consumer shopping behavior, retail marketing, merchandising and leveraging retail data. Their combined efforts are now focused for the betterment of the shopper’s in-store experience through retail sales efficiency…..through what they call, “Accelerated Merchandising”!!!
Herb Sorensen, Ph.D, Founder, Shopper Scientist
Adjunct Senior Research Fellow, Ehrenburg-Bass Institute for Marketing Science, University of South Australia
Parlin Award Winner, 2013, American Marketing Association
Author of “Inside the Mind of the Shopper
For more information about “Inside the Mind of the Shopper” and a link to purchase…..click on book icon.
Mark Heckman, CEO, Retail Applications
FOOD INDUSTRY CONSULTANT, FORMER VP OF MARKETING AT RANDALLS/TOM THUMB AND MARSH SUPERMARKETS
Who’s Who in Shopper marketing, 2010-2012
Chairman and Member of the Food Marketing Institute’s (FMI) Consumer Research Committee
Senior Analyst of the Marsh Super Study (Supermarket Category Management Macro Study)