Leadership

Herb Sorensen and Mark Heckman provide thought leadership and deep experience in consumer shopping behavior, retail marketing, merchandising and leveraging retail data.  Their combined efforts are now focused for the betterment of the shopper’s in-store experience through retail sales efficiency…..through what they call, “Accelerated Merchandising”!!!

 

 

 

Herb Sorensen, Ph.D, Founder, Shopper Scientist

Herb Sorensen photo cropped-whitebackgroundSCIENTIFIC ADVISOR, TNS GLOBAL, RETAIL AND SHOPPER PRACTICE

  • Adjunct Senior Research Fellow, Ehrenburg-Bass Institute for Marketing Science, University of South Australia
  • Parlin Award Winner, 2013, American Marketing Association
  • Author of “Inside the Mind of the Shopper

 

inside the mind

For more information about “Inside the Mind of the Shopper” and a link to purchase…..click on book icon.

 

 

 

 

 

 

 

 

Mark Heckman, CEO, Retail Applications

FOOD INDUSTRmarkyY CONSULTANT, FORMER VP OF MARKETING AT RANDALLS/TOM THUMB AND MARSH SUPERMARKETS

  • Who’s Who in Shopper marketing, 2010-2012
  • Chairman and Member of the Food Marketing Institute’s (FMI) Consumer Research Committee
  • Senior Analyst of the Marsh Super Study (Supermarket Category Management Macro Study)

Progressive Grocer